Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.
Remarketing dramatically increases your conversion rates and ROI
Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI. This is because past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.
For example, let’s say you operate an e-commerce business that sells kitchen supplies. You might create a “toaster” remarketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like “free shipping.”
Webit365 can create you a website that can generate traffic, harvest leads and re-market your customers by engaging them on Google ad networks, Facebook, You Tube and other social channels. Your website has now become the hub of all your marketing and lead generation. Even if you use traditional media channels such as TV, Radio and Print driving them to visit your website allows you to harvest the leads, build re-marketing lists you can engage your customers with over and over. Remarketing compliments traditional advertising and makes it more effective.
As you can see, previous site visitors will click your ads at 2-3x the rate of new visitors.
Further, the effectiveness of remarketing ads only increases with more impressions, and ad fatigue is much lower compared to other display ads